It will be easier to choose between SEM and SEO now that you've compared the two. Using what you know and think about the following to determine which is best for your brand. Take into account your rivals . Before you determine how to better deal with your rivals, take a look at what they're doing and how well they're doing in search marketing. Investigate the organic search terms for which they rank. Consider whether you're capable of executing a strategy to outperform their SERP rankings. Examine what paid terms they employ to drive traffic to their own websites. Look for places where you won't be able to compete in both paid and organic search while you conduct this study. Think about how familiar you are with your industry. If you've been in business for a while and have a good idea of what your customers want and how to better meet them, you should start working on a long-term SEO plan that will pay off in the long run. If you're not sure how con...
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