As the online platforms are growing, businesses and bloggers are focusing more and more on increasing their presence on those platforms. To make this possible for business owners, bloggers, or even social media influencers, marketing agencies are providing digital marketing services . In digital marketing, SEO plays a significant role. So, let’s understand SEO in depth. What is SEO? SEO stands for "search engine optimization." In simple terms, when you want to gain free and organic traffic for your website (online shops, blogs, etc.), business, or even social media pages, SEO does that job for you by improving your website’s position on search result pages. When your content/website has a higher position on the SERPs, you gain more traffic without having to pay for online advertising. Types of SEO There are mainly four types of SEO: On-page SEO On-page SEO includes long and meaningful content; choosing the right keywords in your content; meta descriptions; titles with the ...
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