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What are the top techniques for SEO?

SEO is one of the most significant digital marketing methods. There are three basic SEO tactics that are significant for a website's ranking in Google Search results, and they are as follows:

· White HAT SEO

· BLACK HAT SEOS

· GRAY HAT SEO

 white hat SEO techniques are those that are suggested by search engines such as Google. These are the primary rules provided by search engines in order to rank your website in Google search results.

 Example of Black HAT SEO

·        The density of Keywords (2% to 4%)

·        Minimization of Website Loading Speed

·        Unique Content

·        Create high-quality backlinks.

·        Image alt tags

·        On the webpage, there is one H1 tag.

·        Title and Meta Description

 

Black Hat SEO

Black hat SEO is when you go against search engine policies and try to use certain unethical activities to improve traffic on your website and web page ranking on SERP (Search Engine result page). These techniques are immoral, and your website's rank may suffer a significant drop or be relegated to a sandbox.

Please keep in mind that the sandbox is a filter that restricts your website from ranking in Google search results. When your website is placed in the sandbox, it can take 3-6 months to recover and return to search results, but only if you remove all spam from your website and work in accordance with search engine guidelines.

 

Example of Black HAT SEO

·        Spamming of links

·        Keyword stuffing

·        Two-Way Linking

·        Hidden or Invisible text and linking

·        Cloaking

 Gray HAT SEO

Gray Hat SEO strategies are ones that are not discussed in Search Engine Optimization guides. These did not fall under either the white hat or black hat SEO categories. It will fall somewhere in the center of the two. If you use grey hat tactics, your website's ranking in search results will neither improve nor decrease.

 

Example of Gray HAT SEO

·        Buying Expired domains

·        Content spinning

·        PBN module (private blog network)

·        Buying Backlinks

 Conclusion

As a result, we can conclude that white hat SEO consists of activities that are favored by search engine guidelines and boost your website's performance on search results, whereas black hat is unethical activities that can have a negative impact on your website, and grey hat is in the middle and will neither restrict nor improve your ranking.

 For more detailed information related to SEO or if you want your website ranks on the top page of SERPs contact OMR Digital. OMR Digital is the BEST SEO SERVICE COMPANY that provides you with the best skilled and experienced SEO experts.

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