PPC Management Tips 1. Campaign Diagnosis Google is currently going to launch a new feature called Campaign Diagnostics . This tool will run at the back and will seek for issues or disputes within the AdWords account. It may be similar to messages that have been coming from accounts warning advertisers about negative keywords or ad groups other than keywords. It will be a good idea to take out time to solve the problem and quickly identify problems before they persist and have consequences. 2. Identify keywords Keyword recognition is a wonderful tool that reports quickly when ads display each keyword and provide a position such as “currently showing ad”, “paused”, or “low search volume”. On the Keywords tab under any ad group or campaign, then go to "diagnose keywords". For new accounts, one can see this in the "multi-actions" drop-down tab. 3. Planning for a number of amendments Advertisers who manage their PPC from a web interface, the newly released...
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