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5 Key Time Savings Adwords PPC Management Tips

 

PPC Management Tips

1. Campaign Diagnosis

Google is currently going to launch a new feature called Campaign Diagnostics. This tool will run at the back and will seek for issues or disputes within the AdWords account. It may be similar to messages that have been coming from accounts warning advertisers about negative keywords or ad groups other than keywords. It will be a good idea to take out time to solve the problem and quickly identify problems before they persist and have consequences.

2. Identify keywords

Keyword recognition is a wonderful tool that reports quickly when ads display each keyword and provide a position such as “currently showing ad”, “paused”, or “low search volume”.

On the Keywords tab under any ad group or campaign, then go to "diagnose keywords". For new accounts, one can see this in the "multi-actions" drop-down tab.

3. Planning for a number of amendments

Advertisers who manage their PPC from a web interface, the newly released feature which will make your life a lot easier. The bulk editing feature allows for changes to ad groups, ads, campaigns and keywords with just a few clicks. Typical layouts include the chances to increase or decrease bids, insert, and search ad text, or setting up new budgets. From any tab, one can select "Edit" dropdown to see the edit options for the tab. There is an opportunity to preview the changes before finalising them. Also, there are some limitations for advanced users, options such as “increase page bidding rate”, with keywords.

4. Edit Messages

This is so simple one may have forgotten that they can edit reports from AdWords to automatically appear in their inbox with the metrics they want at the frequency they want. Download and launch the report from any tab and then select "Email and Schedule Report".

Choose users that are more receptive. Set up simple reporting to be delivered automatically to key participants to stay informed and save time using ad hoc reports.

5. Keyword List which is negative

Advertisers often add negative keywords to campaigns and ad groups, which can be time-consuming, difficult, and mistakes can have a detrimental effect on performance.

Google has recently released the ability to use a list of negative keywords which can be shared across all AdWords campaigns. If someone enters negative keywords, they can simply use them in any master list and it can be heard in all campaigns associated with the list. It eliminates the need to wander through all the campaigns.


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