The
term 'organic traffic,' as a result of the unpaid (organic) search result is
used to refer to visitors who land on your website. Organic traffic defines the
visits generated because of the user search query. After using a search engine like
Google or Bing, visitors who are considered organic will find your website, so
no other website will refer them back to. You can easily improve your website's
organic traffic by publishing quality and relevant content regularly on your
blog.
Why Are You Losing Organic Traffic
However,
this is just one of the strategies used to acquire new visitors. SEO – Search Engine Optimization is the industry that directly focuses on the improvement of
organic traffic. The result of a search conducted by users in search engines,
such as Google, Yahoo, or Bing, is organic traffic obtained from the appearance
of search results. Organic traffic is free traffic, which is why website owners
want it to be the most.
Reasons
for losing organic website traffic:-
1.
Changes In Behaviour And Trends In Search- Sometimes drops in organic search and
rankings may not relate to your content or external links. Drops can sometimes
happen for uncontrolled reasons. Search algorithms of Google are changing
constantly. These changes make further changes to how users receive search
results. But that doesn't mean things are out of your hands completely. In
fact, it may have a major impact on the visibility of your site if you ignore
current search trends. If the traffic and classification of key landing pages
on your site have decreased, it might be worth refreshing your keyword targets
to ensure your current information is up to date with what people are really
looking for.
2.
Site Changes Uninformed- It is frequent that some developers make changes on
your site without informing stakeholders and the marketing department in
addition to basic search marketing principles. So if you've experienced a
decline in organic traffic, it may be worthwhile to get quickly informed about
whether significant changes have been made to your developer or your older
colleagues. Any pages which might have been marked as no index or have been
stripped of contents can be ordered from there via tools like Screaming Frog.
Besides uninformed developer changes, check for new website content from other
people who may conflict with the key pages on your website.
3.
Penalties for Manual or Algorithms- You may have been hit by a manual or
algorithmic penalty if your site has experienced a significant decrease. If
your website has flagged that it does not conform to the Google quality rules,
a manual penalty will be issued and therefore your rankings will be penalized.
Manual penalties are easily identifiable since you'll receive Google messages
in your Google Search Console's Manual Action section. Alternatively, an
algorithmic penalty may have hit you. These are much more common and occur when
Google updates its search algorithms. It can be hard to say if you were hit
with an algorithmic penalty because you are not being notified of manual
penalties as you are. So if organic traffic drops, try to check your website
for some damaging backlinks you may recently have acquired and identify any
duplicate or incorrectly written content.
4.
Check The Rates for Your Organic Click- While it was discussed whether organic
clicks through rates directly affect search ratings, it is important to address
any pages that are good on your site but do not drive clicks. You will have to
go to your search console account for another trip. Go to Search Traffic's
Search analytics section and use fields to display clicks, position,
impressions, and rates. Sort your keywords by the highest classification and
focus on those with a particularly low rate of clicking. You should look to
improve organic CTRs by adding clear calls to action and stirring messages to
improve page descriptions and titles.
5.
External and Internal links- Losing quality and relevant external links can
have the same effect as achieving them on your search visibility. If any links
to your website are lost or temporarily unavailable, this could have a major
impact on the authority of your site. This may in turn cause rankings to fall.
Use professional tools like Ahrefs to identify external links that were
recently lost in order to recover any lost backlinks. Otherwise, Google
Analytics is also the perfect source for identifying traffic decreases from
specific reference sources. You may have lost external links because the page
you removed or relocated on your site is not redirected correctly. Refer to
Google Search Console for a report of all your 404 errors. It will then be
possible to set 301 redirects for any changing URL paths. The Crawl Errors
section of the Google Search Console provides a summary of all 404 errors of
your website.
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