What Is Meta Description How To Write Meta Description?

 

how-to-write-meta-description

In this article, you will get to know about the What is Meta Description, its usefulness, how to write meta descriptions, what are the examples and what should be the length of the Meta Descriptions. The article will cover brief discussions about the Meta Descriptions.

Definition of Meta Descriptions

An HTML tag used to define the content of a web page is a meta description. This summary will appear in the search engine results below the title and URL of your website. Your meta description should be maintained somewhere between 140-160 characters in order to remain accessible inside Google. Under the title of the page and the URL of the search results, meta descriptions will appear. Often Search engines use these snippets to let visitors know about a website before they click on it.

Why are Meta Descriptions Important?

Since your title and URL appear on the result pages, meta descriptions are able to support or damage the results by using rates. Research has shown that using the keyword inside the meta description is a signal that can support the rankings for search engines. It is not an enormous signal, but it can definitely play a positive part if it is used without filling out the explanations with the keyword. Your search result is the most real estate-like meta description (2 text lines opposed to one title lines and one URL line), so take advantage of the opportunity to market your website to searchers with a meaningful post.

The power to increase the click rate of your organic search results is a convincing meta description. That means more users can actually click through and land on your website who see your page in the search results. This means that you have more traffic, even though your rating is the same!

Reasons you should use Meta Descriptions

The majority of SEOs will ask, "Why should I use meta descriptions in rankings if not in the algorithm?" The answer is straightforward. Stop thinking about them as a factor in classification and start thinking about them as a factor in conversion. Here are some great reasons to remember your meta description, including your homepage, internal sites, blog posts, etc.

1. Bold keywords

Although the keyword you use does not help with the search rankings in the meta description, it can also help searchers to pay attention. When anyone looks for a specific keyword or sentence, it is bolded when it appears in search results. So, you would want this keyword to stand out if you are targeting it. It shows why your SEO title and meta description should be your top keyword term. You don't want the only answer in this search list that doesn't have bold keywords. So make sure that your meta description uses the keywords to which you are targeting and is written in such a way that searchers click on it.

2. Use it to top social networks

Each platform can use either the meta description or a first sentence or two as a description to show in the share if you share a webpage on social networks such as Facebook, or LinkedIn. The meta description is generally shown in its entirety whereas the first or two phrases of your article ends up being cut off. This means that people who see the share can miss the argument if the first or two sentences on the page don't summarise it well. Therefore, in order to get the most clicks on social media on your page shares, think about creating a strong meta description that promotes clicks like you would for search results.

3. Networks Use social bookmarking

Many social bookmarking networks often use the meta description on their network as a page description. The Digg, BizSugar are several examples of networks that have meta descriptions. The meta description can also be used first of all by any social bookmarking/voting network based on a Pligg CMS framework. You are unable to rely on other people who are submitting your pages when you edit the details on these networks. Plus, if your explanations do not have to be edited, then if you upload your own page, you can save some work for yourself.

How to write a Meta Description?

Since the SERP click rates are considered to be a possible ranking factor, it is best to write the descriptions with a view to having more clicks. Consider your search results in a journal or a magazine as a conventional ad. Classical print advertisement is used to call a phone number or travel to an address in order to purchase the product in the shop with headlines and tagline details.

You will title your article, your meta description will be your title and your address will be your URL. Since a meta description for a web page is an essential micro pitch, you can use active language to make people like to click on the result. The meta description must contain keywords and have a check on the length as it should not be more than 160 characters.

Example of Meta Description

You want a summary to communicate the unique selling point of your website (USP).

Think: why is my page better than all the other pages in the results specifically?

Do not frighten the message of making an emotional appeal. Traditionally, emotional publicity has found much success in people's sentiments.

For example:- If you search LinkedIn in the search bar, the meta description is a basic paragraph of LinkedIn for all pages of business that simply exchanges the name of the company. The first sentence describes the value of the page clearly and the remainder of the explanation for LinkedIn gives a call to action.

Meta Description Length

Please do the following with your descriptions to attract clicks and to bring search visitors to your site:

1.Target about 1-2 phrases (140-160) long.

2.Enter your target keyword 

3.Aim for an emotion

4. Add a call to action to encourage the connection to be opened

5.Avoid meta descriptions in duplicates

6.Match the contents to make the text relevant and descriptive

7.Double check how the SERP view tool looks