Search engine optimization is totally based upon the content that is provided or uploaded on the website. The images, the genuine content, and the uniqueness of the content of the web page decides and help the search engine to optimize it to the best it can. SEO has three pillars that are really important. Those are Authority, Relevance, and Trust.
Below are some of the points that you should require to know about Authority, Relevance, and Trust.
Authority:
Authority mean the search engines try to first read your queries or the content you are searching and then it authorizes it to the correct website where you can find the relevant and correct content for your search. So, authority thus is considered as the pillar for SEO. When users search for content then Search engine shows a result of few pages that might have the related content the user is searching and then the user decided which page to select and grab the content inside it.
Relevance:
Relevance is the second pillar for SEO. If you ever want to buy a cricket bat, then where and whom will you contact. You will definitely contact a sportsperson or a stadium where cricket practice is going on. Those are the person who will provide you with the information where you will get the relevant information. Similarly, if you go to a cloth store or a doctor and ask for a bat then those might not be the relevant point of contact to give you the perfect answer. That means, for any search you need to do, relevancy of the result that the search engine is showing is very much necessary. Search engines like google use third party metrics to decide the relevancy of the page and based on the ranking of the page the user is shown the result for the different pages on the search engine.
Trust:
Trust is the third pillar for SEO. Whenever a user searches for its content using a keyword on a search engine that says Google, the result shown by the engine is not that the sites are totally trusted. The trustworthiness of any site is needed to be calculated based upon the clinks it took you to reach to your genuine content on the website. The more you need to click to reach your content is the less trusted site it is. Google never practices the trust calculation for any websites but just publishes based on the relevancy. It is you who can decide the trust on the link based on the count of the click required to reach your content.
The trust on the link can be calculated by assessing the below conditions and if any of them finds true that means the link is less trustworthy or not at all trustworthy.
1. Sell link to other if this is the condition
then it is no trusted
2. Have content but is not that great then it
might not be relevant and supposed to be a link
3. If the link to which you are referring does not
appear to be reputable then it is not to be trusted.
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