As the online platforms are growing, businesses and bloggers are focusing more and more on increasing their presence on those platforms. To make this possible for business owners, bloggers, or even social media influencers, marketing agencies are providing digital marketing services . In digital marketing, SEO plays a significant role. So, let’s understand SEO in depth. What is SEO? SEO stands for "search engine optimization." In simple terms, when you want to gain free and organic traffic for your website (online shops, blogs, etc.), business, or even social media pages, SEO does that job for you by improving your website’s position on search result pages. When your content/website has a higher position on the SERPs, you gain more traffic without having to pay for online advertising. Types of SEO There are mainly four types of SEO: On-page SEO On-page SEO includes long and meaningful content; choosing the right keywords in your content; meta descriptions; titles with the ...
The SEO (Search Engine Optimization) technique in the digital marketing service is used to increase the traffic for your website or a business. If you plan to make your business more profitable or to increase the visibility of your site, then the search engine pages play an important role. SEO helps in gaining organic traffic for free and positions your website on top of the Digital marketing service SERPs (Search Engine Result Pages). There are two main types of SEO, On-page, and Off-page. On-Page SEO On-page SEO contains title tags, meta descriptions, headings, keywords, internal links, URLs, Alt tags, HTML, Other coding scripts, and most importantly, useful content. What you bring to the table comes before how you bring it. Briefly, everything that the website contains affects the On-page SEO directly. When performing the On-page SEO, avoid keyword stuffing (using all keywords in one place/using too many keywords) and avoid all caps for headings or titles, etc. Use numbers in...